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Our Background
FIX Wines & Spirits was created in 2005 by three partners following the takeover of Allied Domecq.
Francois GRAU
MBA. 15 years experience in the Spirits & Wines business in Africa, Middle East and Indian Subcontinent.
Igor BOYADJIAN
ESSEC business school. Over 10 years experience in the Spirits & Wines business in South America, Middle East and Indian Subcontinent.
Xavier FONCELLE
Master in Marketing. Over 10 years experience in the Spirits industry.
Although the company has evolved since its creation, the core ability and focus remain the sales and distribution of premiums spirits brands.
As opposed to some trading houses, our expertise and the solutions we propose go beyond the mere sales function, the following aspects are handled:
- Logistics and distribution
- Market development
- Marketing coordination
- Brand building activities
- Training
Our Vision
Our vision is to be the distributor of choice in the Middle East and Africa.
Our Values
- Dynamism: our strong team spirit gives us the energy to drive business forward
- Professionalism: we treat your business as if it was our own
- Human: we take the time to build strong and lasting relationships with our partners
- Commitment: our integrity is our pride and we fulfill our promises
- Drive to Perform: we go the extra mile to ensure the best service level
Ultimately, Our Mission is to accelerate the success of our partners.
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