FIX Wines & Spirits is strengthening its team with the recruitment of Ms. Patsy Christie, as The Macallan Brand Ambassador for the Middle East and North Africa region.
Igor Boyadjian, FIX Managing Director says:
“We have a high level of ambition for The Macallan in the region. It’s vital to build unique relationships with key customers and consumers; you need to initiate a dialogue to convey the brand credentials and the story of The Macallan. The Rolls-Royce of Single Malts, and one of the most iconic spirit brands, deserves a higher level of attention and commitment, along with a more sophisticated and personal approach. For this very reason, we needed an extra resource fully dedicated to The Macallan. Patsy’s passion, experience, enthusiasm and dedication made her the ideal candidate”.
FIX’s new ambassador is indeed a sough-after professional with 16 years of experience in the hospitality industry - in bartending and mixology training. Thousands of individuals across Canada and the United Kingdom have gained from Patsy’s knowledge. Ms. Christie will certainly be a notable asset for The Macallan in the region.