Beam Global Spirits & Wine, one of the key partners of FIX Wines & Spirits has unveiled its new corporate branding, in preparation for life as a standalone spirits company.
From early in the fourth quarter of 2011, Beam Global`s owner, Fortune Brands, expects to turn itself into a pure-play spirits company under the name Beam Inc. From the 16 August, the group announced new corporate branding in anticipation of the move.
"The new logo features the single word “Beam” in the signature script of fourth-generation distiller James B Beam, whose namesake Jim Beam Bourbon is the company’s flagship spirits brand," said the company
