BB&R and FIX Wines & Spirits are delighted to announce that they have agreed to form a distribution relationship under which FIX Wines & Spirits will distribute the BB&R Spirit`s portfolio of brands in the Middle East and Africa. This new alliance will take effect from 1st April 2011.
Igor Boyadjian, Managing Director of FIX Wines & Spirits, commenting on the agreement said: `We are delighted to secure this prestigious relationship with BB&R Spirits. The Glenrothes Single Malt whisky will be a fantastic addition to our premium portfolio. The newly launched No. 3 London Dry Gin and the award-winning King`s Ginger are also offering exciting opportunities."
Mike Harrison, Sales Development Director for BB&R Spirits commented: "We are extremely excited to be going into partnership with FIX in this region and look forward to working closely with them to build a franchise for our premium range."